Month one: Building the foundation
In the first thirty days, the focus is on organizing your portfolio into social ready assets. A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. During this phase, you won't see millions of views yet. Instead, you are setting up the infrastructure that will allow for massive scale later.
Month two: Gaining initial traction
As we enter the second month, the network begins posting your project reveals and process clips daily. You will start to see a steady climb in engagement across the various accounts. This is where the algorithm begins to recognize your architectural style and shows it to interested users. You might notice more traffic to your main firm profile or website. This phase is about consistency. The network is training the platforms to see your brand as a primary source of high quality design content, which is essential for long term organic growth.
Month three: Scaling and lead flow
By day 90, the network is fully operational. The volume of posts from your project reveals and site walk-throughs starts to create a compounding effect. You will likely see a significant spike in reach as multiple videos go viral across different accounts. This is when the inbound inquiries usually begin to pick up. For the cost of one marketing hire, you have built a massive digital presence that works around the clock. Your firm is now being seen by a larger audience than ever before, all without you having to manage the process.
Addressing early account volatility
During these first 90 days, it is normal for some accounts to face challenges. Running many accounts with automation is against Instagram's terms, some pages get banned, and TIDE replaces them immediately. This is part of the process and does not affect your firm's primary account. The goal of the managed network is to absorb this risk so your firm doesn't have to. By the end of the first quarter, the network is resilient and the growth becomes more predictable, providing a stable foundation for your firm's future marketing efforts.
The first 90 days build a scalable marketing engine that turns your architecture portfolio into a lead generation machine.
See your network before you hire.
Tell us what your architecture and interior design firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How much of my time is required?
Very little. After the initial asset handoff in month one, your involvement is minimal. You might spend an hour or two a month reviewing results or providing new project footage. This allows you to stay focused on your clients and design work.
When will I see the first lead?
While some firms see inquiries in month two, month three is typically when the volume of reach becomes high enough to generate consistent leads. It depends on the quality of your project reveals and how well they resonate with the target audience.
Do I need to keep filming new things?
No, the network can run for a long time on your existing portfolio. One good project reveal can be used in many different ways across the network. You only need to add new content as you finish new projects or want to show a new side of your process.