Decision guides

Before you hire for social, read this.

The short version

Most companies think there are two ways to scale social: hire people or pay an agency. There is a third. A managed content network runs dozens of brand pages posting what you already make, every day, for about the cost of one hire. These guides compare every option honestly, for your industry and your seat at the table.

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Start here

Founder viewHow much does a social media manager really cost a DTC skincare brand?Founder viewHow can a DTC skincare brand reduce its dependence on Meta ads?Founder viewHow much does a social media manager really cost a supplement brand?Founder viewHow can a supplement brand reduce its dependence on Meta ads?Founder viewHow much does a social media manager really cost a fashion brand?Founder viewHow can a fashion brand reduce its dependence on Meta ads?Founder viewHow much does a social media manager really cost a jewelry brand?Founder viewHow can a jewelry brand reduce its dependence on Meta ads?Founder viewHow much does a social media manager really cost a home goods brand?Founder viewHow can a home goods brand reduce its dependence on Meta ads?Founder viewHow much does a social media manager really cost a fitness equipment brand?Founder viewHow can a fitness equipment brand reduce its dependence on Meta ads?Founder viewHow much does a social media manager really cost a beverage brand?Founder viewHow can a beverage brand reduce its dependence on Meta ads?Founder viewHow much does a social media manager really cost a packaged food brand?Founder viewHow can a packaged food brand reduce its dependence on Meta ads?Founder viewHow much does a social media manager really cost a pet brand?Founder viewHow can a pet brand reduce its dependence on Meta ads?Founder viewHow much does a social media manager really cost a baby and kids products brand?Founder viewHow can a baby and kids products brand reduce its dependence on Meta ads?Founder viewHow much does a social media manager really cost a fragrance brand?Founder viewHow can a fragrance brand reduce its dependence on Meta ads?Founder viewHow much does a social media manager really cost a eyewear brand?Founder viewHow can a eyewear brand reduce its dependence on Meta ads?

Industries

Dtc skincare brandSupplement brandFashion brandJewelry brandHome goods brandFitness equipment brandBeverage brandPackaged food brandPet brandBaby and kids products brandFragrance brandEyewear brandFootwear brandFurniture brandConsumer electronics brandConsumer app companyB2b saas companyFintech appMobile game studioEdtech companyOnline course businessCoaching companyReal estate developerLuxury real estate agencyHotel groupRestaurant groupMedspa chainDental groupPrivate clinicGym chainWellness centerBeauty salon chainAutomotive dealer groupEv and e-mobility brandTravel companyEvents companyMusic labelPodcast networkMedia publisherCreator-led brandFranchise brandLaw firmWealth management firmRecruitment firmArchitecture and interior design firmWedding venueGolf and country clubYacht charter companyLuxury watch retailerMarketing agency

See your network before you hire.

15 minutes, your content, a straight answer on fit.

No pitch deck. We look at what you already make and tell you straight if it fits.
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