Breaking the reach bottleneck
As a marketing manager, it's frustrating when you spend hours on a project reveal only for the algorithm to limit its reach. To get the numbers your partners expect, you need to stop relying on a single profile. Your project reveals and process videos have the potential to reach a much larger audience if they are distributed correctly. By using an automated system to share your work across many accounts, you can break through the limitations of the main feed and ensure your firm's aesthetic is seen by thousands of new potential clients daily.
Automating reach with a network
A managed content network is a powerful way to automate your distribution. A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system handles the daily posting of your project reveals for you, allowing you to focus on high-level marketing strategy.
Reporting success to partners
One of the best parts of using a managed content network is the data you can provide to the firm's partners. Instead of reporting a few hundred views, you can show them hundreds of thousands of impressions across the network. This makes you look like a hero and proves the value of your marketing strategy. The system costs about the cost of one marketing hire but delivers the reach of an entire agency. It gives you the evidence you need to show that the firm's project reveals are truly resonating with the market.
Working with platform constraints
It's important to know that running many accounts with automation is against Instagram's terms. This can lead to some pages being banned. However, TIDE manages the replacement of these accounts, so your firm's total reach remains steady. This takes the technical burden off your shoulders and allows you to focus on providing high-quality project reveals. By understanding and managing these risks, you can achieve a level of reach that is simply impossible through manual posting, making your firm a dominant force on social media.
Automate the distribution of your project reveals through a managed content network to achieve massive reach with minimal effort.
See your network before you hire.
Tell us what your architecture and interior design firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How much work is it for me?
Very little. Once you provide the project reveals and process videos, the provider handles the rest of the distribution and network management.
Will this help our main account grow?
Yes. The network drives traffic and awareness back to your main brand, which often results in more followers and engagement on your primary account.
What kind of videos should I use?
Focus on high-impact project reveals and interesting process clips. These are the assets that naturally generate the most reach and interest from the design community.