Proving the impact of your work
The hardest part of being a marketing manager is proving that social media actually works. When you manage just one account, the numbers can be small and discouraging. However, when you use a managed content network, you can show leadership that your content is reaching millions of people. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day. This massive increase in reach makes it much easier to demonstrate the value of your marketing efforts and justify your department's budget.
Reducing the manual workload
Posting every day, responding to comments, and staying on top of trends is a full-time job that leaves little room for strategy. By using a provider like TIDE to run a content network, you offload the manual labor of posting. This allows you to focus on creating better project reveals and process videos. The ROI here is found in your own productivity. You can achieve more results in less time, making the marketing function more effective and less stressful for everyone involved in the firm.
Maximizing the life of your content
Interior design projects take a long time to complete. You might only have four or five big reveals a year. To maintain a constant social presence, you need to reuse this content. A managed content network is perfect for this. It takes your existing videos and posts them across dozens of accounts over several months. This ensures your firm stays top-of-mind for potential clients even when you aren't finishing a new project every week. Measuring the total views per video over its entire lifecycle will show the true ROI of this distribution model.
Tracking engagement across a wider net
When you have fifty accounts posting your work, you get a much broader range of feedback. You might find that a video of a custom kitchen performs better on one page, while a bathroom remodel does better on another. This information is invaluable for planning future shoots. By tracking which types of content generate the most interest across the whole network, you can provide the design team with data-backed insights into what clients actually want to see, further increasing the value of the marketing department to the entire firm.
Measure ROI by the massive increase in content reach and the significant reduction in your daily manual workload.
See your network before you hire.
Tell us what your architecture and interior design firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I explain this to the firm's partners?
Explain it as a distribution system that multiplies the firm's visibility. It is like having fifty digital billboards instead of one, all showing the firm's best work to potential clients.
Do I still need to manage our main account?
Yes. Your main account remains the firm's official voice. The managed network handles the high-volume outreach, while you focus on the high-touch engagement and brand storytelling on the primary profile.
What if the partners are worried about risk?
Be honest about the terms of service, but explain that the network is separate from the main brand account. If a network page is lost, it does not affect the firm's primary profile.