Improving asset utilization across the firm
In many design firms, the marketing team only uses the best five percent of captured footage. From a business perspective, this is inefficient. You have already paid for the staff time or the videographer to capture that content. By utilizing a managed content network, you can put that other ninety-five percent to work. These 'b-roll' clips of site progress and material details are highly engaging on social media. Distributing them through a network managed by TIDE ensures that you are getting the maximum possible value out of your firm's intellectual and creative property.
Scaling market reach with lower risk
Trying to grow a single social media account to millions of followers is slow and risky. A more resilient strategy is to build a network of smaller accounts. A managed content network uses dozens of brand-owned pages to reach different segments of the market. This approach protects the firm from the volatility of any one account being banned or suppressed by the algorithm. While running many accounts with automation carries some risk, the benefit of having a massive, diversified digital footprint far outweighs the cost of replacing an occasional account.
Creating a competitive advantage through volume
In the interior design industry, visibility equals opportunity. If your firm is appearing in the feeds of potential clients multiple times a day through various accounts, you become the default choice. Most competitors are only posting once or twice a week to a single page. By utilizing your unused footage through a managed content network, you create a level of ubiquity that they cannot match. This volume of content establishes your firm as a prolific and successful leader in the space, which is a major competitive advantage when pitching for large-scale projects.
Reducing the overhead of social media growth
Building a massive social presence usually requires a large in-house team or an expensive agency. A managed content network provides an alternative that is about the cost of one marketing hire but offers much greater reach. It leverages your existing, unused content so you don't have to keep producing more and more. This keeps your overhead low while your marketing output increases. For a CEO, this is the ideal scenario: higher results with a more controlled and predictable cost structure, allowing for better long-term financial planning.
Treat your unused content as a strategic asset and use a managed network to turn it into a high-volume lead generator.
See your network before you hire.
Tell us what your architecture and interior design firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do we maintain quality control?
You provide the raw footage, so you control the baseline quality. The managed network simply handles the distribution. The content will always reflect the professional standards of your firm.
Will this confuse our existing clients?
Unlikely. Existing clients follow your main account. The network accounts are designed to attract new prospects who haven't discovered your firm yet.
Does this work for commercial architecture too?
Absolutely. Seeing the scale and complexity of a commercial build through raw site footage is very impressive to potential developers and business owners.