Using creators to find the hook
Creators are your best resource for testing new hooks and messaging. They are pros at making content that gets people to stop scrolling. Use them to create a variety of different angles for your vehicles or your sales events. Once you have a set of winners, you can take those high-converting assets and feed them into your distribution machine. This ensures that you are only scaling the content that has already been proven to work well.
Scaling with a managed network
Distribution is your primary lever for growth. A managed network allows you to push your best creative to thousands of potential customers daily. This gives you the reach you need to hit your growth targets without having to rely entirely on paid ads. It is a more efficient use of your budget and provides you with a source of traffic that you own, which is essential for long-term growth and stability in your marketing funnel.
The mechanics of the network
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @brand.daily or @brand.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the infrastructure that allows you to scale your testing and reach.
Managing the trade-offs
Both strategies require ongoing optimization. With creators, you optimize for the highest-performing content. With the network, you optimize for the best conversion metrics across your accounts. TIDE manages the technical performance of the network, replacing accounts to ensure your reach doesn't falter. As a growth lead, you should focus on the data. If the network is driving high-quality leads, double down on the creative you feed into it.
Heads of growth must pair the testing power of UGC creators with the distribution scale of managed networks to drive efficient, consistent results.
See your network before you hire.
Tell us what your automotive dealer group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I optimize the creative for the network?
Make sure the videos have a clear hook in the first three seconds. The network is built for quick consumption, so your point needs to be made fast.
Is the network worth the risk of account bans?
For growth, yes. The reach and the data you get from the network far outweigh the minor operational hassle of account maintenance.
Can I use the same creator for all brands?
It depends on their niche. Ideally, work with creators who have proven success in the automotive space to ensure their content is effective.