The stress of the ad bidding game
You are likely feeling the heat of rising costs. Every day, you have to monitor your ad spend to make sure it doesn't get out of hand, while still trying to hit your lead targets. This is not a fun way to work. You need a system that does the heavy lifting for you. An organic network allows you to get your content in front of more people without the constant worry of an escalating bid war. It is a breath of fresh air for your daily routine.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is your secret weapon. It takes your video content and puts it everywhere. You get more views, more site visits, and more leads, all without having to manage more ads or spend more on your campaigns.
Dealing with the reality of the platform
It is important to know that running many accounts with automation is against Instagram terms, so you will see accounts being removed from time to time. This is normal. A provider like TIDE handles the replacement work so you don't have to touch it. Once you get used to this, you will see it as a small trade-off for the massive organic traffic boost you are getting. It is much easier to manage than the stress of a campaign that is costing too much.
Showing off your results
When you start using a network, your organic social traffic numbers will go up. This is a great result to show your boss. You can explain that you have built a new, cost-effective way to get leads that is independent of the ad auction. This makes you look smart and strategic. You are no longer just an ad manager; you are a channel owner, building and managing a distribution engine that helps your dealership grow and saves you from the daily grind of ad management.
Marketing managers can lower their CAC and build organic traffic by using a managed content network to distribute content to more people.
See your network before you hire.
Tell us what your automotive dealer group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Do I need to be a tech expert?
No, the provider handles everything. Your only job is to provide the videos you want to be shared, and they take care of all the tech.
Will I get fired if a page gets banned?
No, it is a known part of the process. Your leadership will care more about the traffic and lead numbers, which will be trending upward.
How much does it cost relative to ads?
It is significantly cheaper than the waste you currently see in your paid campaigns, making it a very efficient way to drive results.