Why frequency is a workload problem
If you are trying to scale your frequency on a single account, you are doing double duty. You are creating content and then spending your whole day uploading it. This is a major efficiency trap. To grow, you need to step away from the manual process. A network model allows you to increase your frequency to the level that gets results, without you having to spend your day at a computer managing posts. It is about working smarter, not harder.
How a managed content network helps
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. The system does the posting for you, across all the pages. You get the benefits of high-frequency publishing without the day-to-day manual labor.
Showing leadership what works
Your goal is to show growth. With high-frequency posting via a network, you can present clear evidence that your strategy is working. You can see exactly how much reach and engagement you are generating across the network. It makes it easy to prove that your approach to social marketing is scaling, and you can show that you are doing this effectively without needing to hire a team of social media assistants.
Dealing with the reality of automated systems
Automated posting means you have to deal with the risk of account blocks or bans. This is a technical detail that your partner handles for you. You should see this as a necessary overhead to achieve the level of visibility you need to grow your B2B SaaS brand. Your focus remains on the strategy and the creative content, while the technical side of keeping the high-frequency machine running stays with the partner.
Scale your publishing frequency and reach through a managed network of accounts, removing the burden of manual posting from your team.
See your network before you hire.
Tell us what your B2B SaaS company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will this replace my need for a social tool?
It can be a major part of it. It takes over the heavy lifting of distribution, letting you focus on the higher-level strategy.
Is it easy to change the posting cadence?
Yes. You can work with your provider to adjust the frequency based on your campaigns and the performance data you are seeing.
What is the best way to prove the value?
Focus on the traffic and leads you are generating. Those are the metrics that leadership cares about most, and the network will help you boost them.