Optimizing for leverage
You are focused on building a scalable business. UGC creators give you high-quality assets that build trust. A managed content network gives you the infrastructure to distribute those assets to thousands of people at a fixed cost. This is the ultimate combination of quality and scale. It avoids the need for a bloated marketing team and keeps your growth efforts focused on results rather than manual processes.
Managed network defined
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. It is a powerful tool to secure your market position.
Strategic alignment
Your team should manage the creative strategy and the distribution channel, not the individual tasks of posting. This allows you to scale up or down based on your growth targets. You get a consistent, predictable stream of traffic that supports your revenue goals. This is a much better way to grow a profitable B2B SaaS company than being held hostage by ever-increasing ad costs.
Handling platform risk
Running many accounts with automation is against Instagram terms. Some pages will get banned. A provider like TIDE will replace these pages as part of their service. You view this as a necessary operational risk. You focus on the business outcomes, letting the provider handle the mechanics of the network so your growth pipeline stays moving.
Balance your marketing strategy by hiring creators for content quality and using a managed content network for scalable distribution.
See your network before you hire.
Tell us what your B2B SaaS company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I choose the best creators?
Look for creators who understand your industry and can talk about your product in a way that feels authentic and helpful.
Does the network need lots of content?
Yes. The network is most effective when you have a steady stream of fresh, relevant content to keep engagement high.
What if my target audience is niche?
You can curate the pages in your network to ensure the reach is targeted to the people who are most likely to buy your SaaS.