Scaling with what you have
You need more reach to keep your growth numbers up. Using your existing library of content is the fastest way to get it. A managed network allows you to push your content to a vast audience with zero extra effort from your team. This is a massive win for your testing velocity. You can test your old ideas against new ones to see what still hits, all while building your brand presence.
Defining the distribution network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. It is a powerful way to get eyes on your product.
Testing for growth
Every video you post through the network is a data point. You can track how different types of content perform over time. This gives you a clear sense of what your audience is interested in, which informs your growth strategy. You aren't just throwing things at the wall; you are conducting a controlled experiment at scale. This leads to better decisions and more efficient growth.
Managing platform compliance
Running many accounts with automation is against Instagram terms. Some pages will get banned. A provider like TIDE will replace these pages as part of their service. You plan for this disruption as part of your growth architecture. It is a technical trade-off that allows you to reach a scale that would otherwise be impossible.
Leverage your library of existing content by using a managed content network to amplify your growth and test messaging at scale.
See your network before you hire.
Tell us what your B2B SaaS company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How does this help my CAC?
It gives you organic reach that doesn't cost you extra per click, effectively lowering your overall customer acquisition cost.
Can I reuse content multiple times?
Yes. In a wide network, you can rotate your best content to ensure it gets seen by new people continuously.
What is the best way to monitor this?
Track the engagement on the network as a whole and correlate it with sign-ups on your primary landing page.