Breaking the budget bottleneck
Most growth teams are limited by how much they can spend on testing. If you have five new videos to test, you have to split your budget five ways, which slows down the results. Hiring more people to post organically to a single account doesn't help because of the algorithm's limits. You need a way to generate a massive amount of data without a corresponding increase in spend. Organic testing at scale is the only way to significantly increase your testing velocity while keeping your CAC under control.
The limits of manual organic testing
Trying to test on one brand account is like trying to learn to swim in a bathtub. You don't have enough room to see what really happens. You could hire a team to manually manage a few extra pages, but it's not enough scale to be statistically significant. UGC creators are great, but managing twenty of them just to test a few hooks is an operational nightmare. You need an automated system that can handle the distribution and data collection for you, so you can focus on the results.
Scaling with managed networks
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is your growth engine's best friend. It allows you to run dozens of creative tests simultaneously, providing a constant stream of proven assets for your paid campaigns.
Managing account churn for data
Every high-volume strategy has its quirks. Running many accounts with automation is against Instagram's terms, and some pages get banned. TIDE replaces these pages automatically, so your testing engine never stops. For a head of growth, this is a simple trade-off for a massive amount of free data. You get to see exactly what hooks and routines are driving the most organic interest, which you can then translate directly into higher-performing paid social campaigns and lower overall acquisition costs.
Accelerate your growth by using a managed network to test more creatives than your ad budget would ever allow.
See your network before you hire.
Tell us what your baby and kids products brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How many hooks can we test per week?
With a 50-page network, you can test dozens of hooks every week. This is far more than most brands can afford to test in the traditional ad manager, giving you a huge competitive advantage.
Does this work for retargeting too?
The network is primarily a top-of-funnel tool. It helps you find the best 'cold' audience hooks which you can then use in both your top-of-funnel and retargeting paid campaigns.
How do we integrate this with our ad account?
Simply take the videos that get the most organic reach on the network and upload them as new ads. You'll find they often have a much higher initial quality score and lower CPMs.