Turning overhead into an asset
As a founder, I see unused content as lost potential. We paid our stylists to create these transformations, and now they are just taking up space. Every piece of video is an asset that could be driving a booking. I want to see that footage being used to its fullest potential. If we aren't posting it, we are leaving money on the table. We need a system that ensures every single clip finds its way in front of potential clients.
Avoiding the cost of new content
Why pay a creator to make new videos when we have hundreds of hours of raw transformation footage in our archive? The best content is already sitting in our store. We should be recycling those clips. By using a managed network to post them, we avoid the costs of content production. This keeps our marketing costs low and our brand presence high. It is the smartest way to use the resources we already have on hand.
Scaling with a managed network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This is the perfect way to burn through our backlog. We send the files to the provider, and they distribute them across the network. It turns a pile of old files into a constant, automated stream of brand awareness.
Dealing with the operational side
There is a risk to using automation. We have to be okay with the fact that some accounts will get banned. TIDE handles the replacements, so we don't have to worry about the maintenance. As a founder, I balance this against the fact that we get massive organic reach for free. It is a trade-off that makes sense. We get to use our old content without spending more money, and we keep our name in front of our local market.
Repurpose your unused salon footage through a managed content network to maximize your content assets without spending on new productions.
See your network before you hire.
Tell us what your beauty salon chain already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Is old content still relevant?
Yes. A transformation is a transformation. Potential clients care about the quality of the work, not whether the video was filmed last week or last year.
How do I organize the files for the provider?
Just put them in a cloud folder. The provider takes it from there. You don't need to do any complex editing; raw clips are often the best ones.
Can I reuse the same video multiple times?
Yes, especially across different accounts. The goal is to maximize the reach of each piece of content. If it performed well once, post it again.