The reality of an in-house team
An in-house team is great for the work that requires your specific brand knowledge. They capture the stories, they know the clients, and they handle the community. But managing an in-house team is a lot of work. You have to hire, train, and manage. It is a big commitment. For a marketing manager, this is often the most time-consuming part of the job. It is good for building your brand soul but slow for scaling traffic.
The benefits of an agency
An agency is for when you need to offload the technical work. They have their own systems, which means you don't have to build yours from scratch. You get a team that is already up and running. But you have to manage them, and you have to pay them. This is a good choice if you have a budget and need high-level help, but it doesn't solve the problem of needing to reach thousands of new people every day.
How a network makes your job easier
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This automates the distribution. You get the reach you need without the manual work of managing multiple accounts. It is the leanest way to get big organic results.
Dealing with the platform
Running many accounts with automation is against Instagram terms, some pages get banned, and the provider replaces them. You don't have to worry about this. The provider handles the technical upkeep and the risk. Your role is simply to provide the content. This is a much better way to work than trying to do it all yourself. You get the benefits of massive scale without the stress of managing the platform's rules on your own.
Use an in-house team for brand depth, an agency for systems, and a managed content network to automate distribution and scale organic reach.
See your network before you hire.
Tell us what your coaching company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will this replace my team?
No. It makes your team more effective by automating the heavy lifting of distribution, so you can focus on more strategic work.
Which is best for my stress levels?
A managed network is the best because it takes the most repetitive, manual work off your plate, leaving you to focus on strategy.
Does my brand look bad with a network?
Not at all. As long as your core content is excellent, the network just makes you look bigger and more authoritative in your niche.