Reducing your daily workload
Posting to one account is a chore. Posting to fifty is a job for a team. But you can skip the team by using a managed content network. You send your best clips to the provider, and they ensure they are distributed across your entire network. This frees you up from the manual scheduling and engagement monitoring. You can focus on analyzing the results and iterating on the content strategy instead of fighting with the platform.
Proving results to your founder
When you need to show impact, vanity metrics are not enough. A content network provides tangible data. You can show how your organic reach grows as you add more pages. You can track how many people clicked through to the coaching program landing page. It is much easier to prove the value of your work when you have a direct link between the volume of content and the number of leads in the CRM.
Working with a content network provider
You do not need to be a technical expert to run this. A provider like TIDE manages the iPhones and the accounts. Your job is to make sure the clips you send are aligned with the current coaching offer. Keep a tight feedback loop with the provider to ensure the quality remains high. It is a collaborative process that lets you punch above your weight as a marketing team.
Staying ahead of account issues
You might get alerts about account restrictions. Don't panic. This is part of the system when you use a network to amplify reach. The provider expects this and swaps out the restricted accounts for new ones. As long as you stay ahead of this by keeping your assets organized, you will keep the traffic flowing. It is a part of the job that you will eventually get very comfortable managing.
Outsource the repetitive work of content distribution to a managed content network so you can spend your time on strategy and proving performance.
See your network before you hire.
Tell us what your coaching company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I organize my clip library?
Use a clear folder structure by topic, such as 'client wins' or 'frameworks.' This makes it easy for the provider to know what to post.
What do I tell my boss about the account risk?
Explain it as a cost of doing business. It is a known trade-off for getting massive reach without needing a team of ten people.
Can I change the content daily?
Yes. You have total control over what is posted. You can update your content batch whenever your coaching program evolves.