Maximizing data and reach
In growth, you need scale. The more accounts you have, the more content you can test and the more users you can reach. If you are stuck with one account, you are limited by its reach and the sample size of your tests. You need to break that limit. Running many accounts allows you to run multiple experiments simultaneously. This is the fastest way to find what works and what doesn't. You need a system that can scale with your ambitions.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This is the most efficient way to grow your footprint. It lets you automate the posting, freeing up your team to focus on analyzing the results and iterating on your creative. This is exactly what you need to scale your growth efficiently.
The role of testing velocity
Your primary metric is testing velocity. How many variations can you test per week? A network of accounts allows you to increase that number significantly. You can test your hooks, your content, and your CTAs across many different audiences at once. This gives you a clear winner much faster than testing on a single page. If you want to move the needle on your growth, you need to increase your testing volume. A network is the best way to do that.
Optimizing your growth strategy
Don't just add accounts for the sake of it. Add them to get more data and reach more people. If an account isn't helping you reach your growth goals, stop using it. Keep your network lean and focused. This is how you maintain your efficiency. Your goal is to find the most cost-effective way to acquire new users. If the network helps you do that, then it is a vital part of your growth strategy. Keep experimenting.
Increase your testing volume and organic reach by running a managed network of Instagram accounts.
See your network before you hire.
Tell us what your consumer app company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I avoid getting banned?
You work with a provider like TIDE that understands the risks and manages them. It is part of the service they provide.
Should I post the same video on all accounts?
Yes, start with that. Then test which videos work best on which pages to optimize your results.
How does this impact CAC?
It typically lowers it because you are getting more organic traffic, which is effectively free once the system is set up.