Control over brand voice
Hiring allows me to ensure every piece of content perfectly aligns with our brand voice. My employees are fully integrated into our culture. With a managed content network, I have less control over the daily output. I have to rely on a provider to follow my guidelines. This is a trade-off. I gain massive volume, but I lose that fine-tuned control over the creative. I need to balance this by setting strict rules for the provider and regularly auditing their work.
Efficiency and output
My team is often stretched thin. Hiring another person to manage social media takes a lot of time and resources. A managed content network handles the heavy lifting of posting across many accounts. This frees up my team to focus on the high-level strategy and creative development. I can get more reach without increasing the workload on my staff. It is a way to scale our presence on social media without the administrative burden that comes with expanding my internal headcount.
Experimentation and testing
When I hire, it is hard to pivot if the strategy is not working. The new hire is committed to the original plan. A managed content network is different. Because it is an outsourced service, it is easy to switch tactics or focus on different types of app demos without worrying about staff morale or training. I can test, fail, and move on quickly. This agility is a huge advantage when you are trying to find the right growth levers for your mobile app.
The hybrid approach
I do not think it is an either-or decision. I prefer a hybrid model. I hire top-tier talent to create the best possible content, and I use a managed network to distribute that content at scale. This gives me the best of both worlds: high-quality creative that is controlled internally, and maximum reach that is outsourced. This ensures my team remains focused on high-value work while the network does the repetitive, high-volume job of getting our clips in front of potential users.
Use a managed network to scale the distribution of your best internal creative while keeping your brand strategy under your own team's control.
See your network before you hire.
Tell us what your consumer app company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Does a network make my brand look low-budget?
Only if the content you provide is low-quality. If you put your best videos into the network, it will actually look like a massive, professional campaign.
How many hours a week does this require?
It requires about one to two hours per week to coordinate with the provider and review performance. It is much lower than managing a new hire.
Is it easy to cancel?
Yes, it is a service. If you decide it is not meeting your performance goals, you can stop, unlike an employee who requires a legal process.