What should I do with the UGC we are not using for our app?

Short answer

Do not let your unused user-generated content go to waste. If you have videos from customers, use them as fuel for a managed content network. A provider like TIDE will distribute this content across dozens of brand-owned pages organically. This turns your existing assets into a consistent source of new app installs without you needing to spend another dollar on production.

TIDE Automations decision guide · Updated 8 November 2026

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

Option	Pages	Posts a day	Your team's time	Output scales with
One social media manager	1 to 3	1 to 3	Hiring, training, managing	Headcount
Freelancer	1 to 2	Under 1	Briefing, chasing, reviewing	Hours bought
Social media agency	Your main page	A few a week	Briefs and approvals	Retainer size
UGC creators	Their pages, briefly	Per contract	Sourcing and contracts	Creator fees
More paid ads	Ad placements	Rented reach	Creative and media buying	Ad spend
Managed content network	Dozens of brand pages	Over 100	Send content. That's it.	Number of pages

Sweating your content assets

You are already paying for this content, so why let it sit in a drive? Founders often ignore the potential of their existing UGC. It is a goldmine for growth. By repurposing these clips in a managed network, you get a second life out of your production budget. It is the most efficient way to scale your reach because you are simply reusing what you already have.

How a content network works

A managed content network takes your existing videos and posts them to many brand-owned Instagram pages. Because the content is real UGC, it feels authentic to users. They are seeing real people talk about your app in a way that feels native and trustworthy. TIDE runs this infrastructure for you, making it simple to put your library of content to work and start driving installs immediately.

Handling the operational reality

While this approach relies on automated systems that push the boundaries of platform policies, it is a proven way to get organic reach. Yes, accounts will get blocked. But the provider replaces them, so your content keeps circulating. For a founder, this is a sensible way to get high-value distribution at a low operational cost. You are investing in your own growth machine.

Building a lean growth engine

You do not need more ad spend; you need better distribution for the assets you already have. This approach makes your marketing much leaner. You save on production and save on ad spend by choosing organic growth. It is a smart move for a founder who wants to see their company grow without a bloated marketing budget.

Open up the full value of your existing UGC by deploying it through a managed organic network to drive consistent, no-cost app installs.

See your network before you hire.

Tell us what your consumer app company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

Book a 15-min call WhatsApp Telegram

No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

How many clips can I use?

As many as you have. The more content you have, the better your network will perform, and the more variety you can show your users.

Does this require editing?

Keep the clips short and punchy. They should look like organic, native content, not over-polished ads.

Can we rotate content across the pages?

Yes, you can rotate and reuse your best clips across different pages in the network to maximize their reach over time.