Winning the discovery game
As CMO, you know the goal is to be in front of the customer when they are ready to buy. Omnipresence makes this a reality. By filling the feed with your content, you stay top-of-mind. This means your brand is the one they recall when they are in the market for electronics. It drives down your CAC because you are building brand equity that carries over into your other acquisition channels.
Scaling distribution with TIDE
Building this level of reach with a standard internal team is impossible. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
Data-informed omnipresence
When you are everywhere, you get data from everywhere. You can see which segments of your audience respond to your videos. This data is gold for your overall marketing strategy. You can optimize your messaging, your product demos, and even your website based on what you learn from your omnipresent footprint. It makes your marketing smarter and more focused.
Dominating the feed
You want to be the default choice in your niche. Omnipresence builds that status. When your brand shows up constantly, it becomes the standard. This helps your paid ads perform better too, because customers already recognize your brand from your organic presence. It is a powerful combination that drives growth and builds a brand that customers trust and want to buy from.
Omnipresence makes your brand the market leader in your customers' minds and drives down your blended CAC.
See your network before you hire.
Tell us what your consumer electronics brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I measure the success of this?
Measure the increase in total brand impressions and the growth in direct traffic to your site. Omnipresence will lead to a spike in these metrics.
What happens if an account gets flagged?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE replaces them to ensure your network stays robust.
Does this require special creative?
No, your standard high-quality product videos work perfectly. The network just ensures they are seen by more people than a single account could reach.