Initial testing and creative setup
Start by identifying your core brand messages. Don't try to say everything at once. Pick three or four key themes and create a batch of videos around them. The first month is about getting these into the network and observing the reaction. Your focus as a CMO is on the data. Which hooks work? Which themes generate the most interest? Use this to build your initial knowledge base. Don't worry about perfect creative; worry about getting clear, measurable data.
Calibrating traffic and attribution
In month two, you need to ensure your tracking is robust. Are your UTM parameters working? Can you clearly see the traffic flow from the network to your site? This is critical for measuring the ROI of the channel. Work closely with your growth team to analyze the traffic quality. Are these visitors actually interested in your product? If not, refine your content themes. The goal is to maximize the percentage of your network traffic that makes it into your store and takes action.
Scaling and conversion optimization
Month three is for scaling and refining. Now that you have a good understanding of what works, you should be pushing more budget into those areas. Simultaneously, focus on your on-site conversion. Are there any friction points in your checkout process? Now is the time to fix them. The network is an accelerator, so don't let a leaky bucket on your site waste the traffic it provides. You are looking for a smooth, high-converting funnel from the network to the sale.
Defining the channel's role
By the end of the 90 days, you should have a firm idea of the channel's contribution to your total growth. Is it a core acquisition channel or a supplemental one? This informs your resource allocation for the rest of the year. You have the data, the playbook, and the results to justify your next steps. This is the moment to move from experimentation to integration. You have successfully navigated the early stages of a new, powerful growth channel.
CMOs should use the first 90 days to test creative, validate traffic attribution, and integrate the network into their core growth funnel.
See your network before you hire.
Tell us what your creator-led brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What metrics should I report?
Focus on qualified traffic volume and the conversion rate of those visitors. Avoid reporting on vanity metrics like individual account views.
How do I handle creative burnout?
Keep a list of content ideas and refresh your hooks frequently. You don't need new concepts, just new ways to say the same thing.
Is 90 days enough to know if it works?
Yes, it is more than enough to see if there is potential. If you haven't seen any results by then, the channel or your content is the issue.