Keeping the content simple and raw
You don't need fancy editing. In fact, editing can sometimes hurt your reach. The best videos for a network are raw, authentic clips filmed on a phone. They should look like something a real person would post, not like a commercial. Don't worry about being perfect. Just focus on being interesting. A quick clip of you using the product while talking about a common problem is often better than a polished video that took all day to edit.
Focusing on the first three seconds
The hook is the most important part of your video. If you can't grab attention in the first three seconds, the rest of the video will not be seen. Spend your time thinking about how to start your videos. Can you start with a question? A problem? A bold statement? Test different ways to open your videos. You will be surprised by what works. The network will help you see what captures attention and what doesn't.
Creating a library of content
The more videos you have, the better. Start building a library of clips that you can easily send to the provider. You can record a few short videos at once, or you can record them as you go about your day. Just make sure you are capturing a variety of topics and angles. This gives the provider more to test and more to work with. A large library is the best way to ensure the network is always delivering results.
Managing your time in the process
Don't let the content production become a huge task. Build it into your daily or weekly routine. Make it easy to record and edit. You don't need a complicated system. Just use your phone and a simple editing app. Your goal is to get the content to the provider without spending too much time on it. You have other work to do. Let the network handle the rest.
Marketing managers should build a simple, efficient system to produce raw, native-style content that powers the network's reach.
See your network before you hire.
Tell us what your creator-led brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Does the provider need me to edit the videos?
Usually, they just need the raw or lightly edited clips. They will handle the distribution.
What if I run out of ideas?
Look at your customer questions. What do they ask you every day? Those are your video topics.
Can I use music?
Sometimes, but check the copyright. Often, the native sounds of you talking are more authentic and perform better.