Why frequency drives performance
Your KPIs are tied to performance, and frequency drives reach. If you post once a day, your reach is capped. If you post ten or twenty times a day through a network, your reach explodes. It is about playing the numbers. The more content you put in front of people, the more clicks and leads you will get. It is the only way to consistently hit your growth targets.
Leveraging automation
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you the high-volume distribution that you need as a CMO, without having to manage a single additional employee.
Strategic flexibility
High frequency gives you flexibility. You can test new content ideas across the network and get immediate data on what works. This makes your marketing agile. You aren't just stuck with one post that you hope will do well. You have a constant stream of information that you can use to optimize your strategy. This is how you stay ahead of the competition.
Building authority at scale
You are building a dominant brand. The more people see you, the more authority you command. This is how you win. It makes your future marketing easier because people already know who you are. The high frequency of your content is the fuel that makes your brand engine run at maximum speed. Keep the volume up, and you will see your brand and your leads grow accordingly.
Dominate your local market and exceed your performance KPIs by using a managed network to ensure high-frequency content delivery.
See your network before you hire.
Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I ensure the content is high quality?
You are the content expert. Your role is to provide the high-quality source material; the network's role is to handle the distribution.
Will this impact my engagement rate?
Your reach will increase so much that even with a similar engagement rate, the absolute number of people interacting with your brand will jump.
What if I have seasonal promotions?
The network is perfect for promotions. You can blast your special offers across all pages in a matter of minutes to get immediate attention.