The limitations of one person
As a CMO, you know that one person can only do so much. If you hire a social media manager, they will spend most of their time managing one account. That account will only reach a fraction of your local market. For a dental group, this is not enough. You need broad visibility across your entire target area. You are paying for a lot of effort that does not translate into the high-volume traffic you need to drive a consistent pipeline.
Efficiency through a managed network
A managed content network allows you to stretch your marketing budget much further. You provide the content once, and the network ensures it appears everywhere your potential patients are looking. This is the definition of marketing efficiency. You are not hiring an extra pair of hands; you are buying into an automated distribution system. This lets you spend your time on big-picture strategy rather than checking if someone remembered to post a photo on Instagram.
Proving results to the leadership
You need to show ROI. A social media manager's results can be hard to quantify. A managed content network gives you hard data on reach and conversion. You can see how many people engaged with your content and how many visited your site. This makes your job easier. You are no longer defending the headcount; you are showing the numbers. It is a more professional and defensible approach for a modern marketing department.
Focusing on what works
Your team should focus on creating the best content possible. Let the provider handle the distribution. By outsourcing the logistics of social media, you free up your team to be more creative. This leads to better content, which leads to better results. It is a virtuous cycle that one person simply cannot replicate. You are getting more out of your team's time, which is the most valuable resource you have.
CMOs can improve their ROI by replacing a dedicated social media hire with a more scalable and data-driven managed content network.
See your network before you hire.
Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I justify this to the CFO?
Show the cost of a full-time hire versus the cost of the network, and compare the potential reach for each.
Is the content quality consistent?
Yes. You provide the content, so it matches your brand standards exactly. The provider just ensures it is shared across the network.
Does this replace my team?
It augments them. It removes the tedious work and allows your team to focus on the high-level strategy and creative tasks.