Daily execution and reporting
The most important part of this role is consistency. They must follow your content calendar, post on time, and respond to comments from potential patients. If they miss posts or fail to report on performance, they create extra work for you. You need a person who is reliable and can handle the tactical details of your social strategy. A good hire makes your job easier by providing clean data every week.
Collaborating with your team
A social media manager must work well with the dental staff at each location. They need to coordinate with the team to get photos and videos of patients and staff. If they cannot build these relationships, your content will be stale and repetitive. You need someone with strong communication skills who can get the clinical team excited about participating in the social strategy. This is essential for consistent, high-quality content production.
Outsourcing the heavy lifting
Instead of managing a person who struggles with volume, look at a managed content network. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This removes the manual posting chore from your weekly task list.
Proving the results
You need to show your leadership team that the marketing budget is well spent. Your social media manager should be tracking the links and engagement that lead to bookings. They need to prepare simple, visual reports that you can easily present to your stakeholders. If they cannot explain why a post was successful or what to improve next time, you will have a hard time defending the social media budget to your superiors.
Your social media hire should be a force multiplier for your marketing department, handling the daily execution while providing clear, actionable data.
See your network before you hire.
Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I train them?
Provide a clear style guide and a list of approved topics. Use a simple project management board to track all their work and deadlines.
What if they are slow?
If they are slow to post, it is often a process issue. Simplify the approval steps so they can get content live without constant bottlenecks.
Can TIDE replace my social manager?
TIDE handles the high-volume distribution, but you still need to capture the videos. It complements your work rather than doing everything for you.