Reducing your manual workload
You are likely exhausted from the daily grind of filming, editing, and posting. UGC creators can take the production load off your hands, while a content network takes the posting load. This is a big shift for your daily workflow. You shift from being a content factory to being a content strategist. You spend your time reviewing the best content and planning your campaigns, rather than agonizing over which filter to use on a post that only ten people will see.
Scaling reach without scaling work
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is how you scale. You don't have to hire more marketing staff to increase your reach; you just leverage the power of the network. It’s all about working smarter, not harder.
Showing clear results
When you use a distribution network, the numbers become clearer. You can see which assets are driving traffic across your network. This allows you to present a clean, data-backed report to your manager. You can show exactly how your strategy is resulting in more engagement and more patient inquiries. This builds your credibility and makes your job much more rewarding, as you are clearly connected to the growth and success of the dental group.
Maintaining quality and control
You might worry about losing control, but you are still the one managing the relationships with the creators. You set the tone. You select the best videos. You decide what goes into the network. You maintain the brand integrity while gaining the benefit of massive, automated reach. This is the best of both worlds. You get to keep your brand's voice consistent while using technology to ensure that your message actually reaches your target demographic.
Streamline your work by offloading production to creators and distribution to a network, allowing you to focus on growth and reporting.
See your network before you hire.
Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if my manager is skeptical about the network?
Show them the difference in reach and profile visits between a single-account strategy and a network-wide distribution strategy.
Is this too much work to set up?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE manages this so you don't have to.
How do I ensure the content is clinical enough?
You are the final reviewer of all assets provided by creators. If you approve it, it's ready for the network.