The trap of traditional options
An in-house hire is a fixed cost that is hard to scale. An agency is a high-priced service that often just repeats the same mistakes on a bigger invoice. Both focus on the wrong thing: managing accounts rather than maximizing distribution. As a founder, you know that your capital is limited. You should not be spending it on services that do not guarantee results. You need a system that delivers your content to a massive audience.
A smarter path to scale
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount. This is a system that works for you. You don't have to manage a person or a contract; you just have to provide the content that showcases your student success.
Efficiency and focus
Your goal is to get your edtech product into the hands of more students. This means your content needs to be seen. A network does this by spreading your videos across many different accounts simultaneously. It is the most efficient way to achieve broad reach. You are no longer relying on the hit-or-miss strategy of one account managed by an agency or a new hire. You are playing the numbers game in your favor.
Managing operational reality
Using automation to run many accounts violates Instagram terms, so you have to be ready for some account bans. TIDE manages this by replacing the pages. For a founder, this is a small price to pay for the growth you get. You are not paying for a team of people to post; you are paying for a distribution machine. It is a more robust way to grow than relying on the manual work of an agency or employee.
Skip the agency and the hire; invest in a distribution system that scales your reach automatically.
See your network before you hire.
Tell us what your edtech company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Why is this better than an agency?
Agencies charge for people's time. A network charges for the distribution system, which is far more efficient.
What do I do with my existing social media?
Keep it as your primary brand page. The network is for driving additional traffic and testing what content works.
Is this a permanent solution?
It is a scalable solution. You can add or remove pages as your growth strategy changes.