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First 90 days of an EV content network: CMO strategy

Short answer

The first 90 days of a content network are about building your distribution infrastructure and finding your audience. Your provider, such as TIDE, will set up the pages and begin testing your video content to see what resonates. Expect a ramp up period as they calibrate the system to drive consistent, scalable organic traffic directly to your brand's landing pages.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Setting up for success

The first month is all about logistics. The provider is setting up the network, and you need to ensure your team is ready to feed it with high-quality content. This is also the time to finalize your tracking. You need to make sure every link is tagged, so you can see exactly where your visitors are coming from. This is the foundation of your performance reporting, so get it right from day one.

The learning curve

The second month is for data gathering. You will start to see patterns in what videos drive clicks. Use this to refine your content strategy. If test ride videos are doing well, make more of them. If lifestyle clips are falling flat, cut them. This is the time to be flexible and let the data guide your decisions. It's a great opportunity to learn more about what your audience truly cares about.

Seeing the growth

In the third month, the system should be humming. You will see a steady flow of traffic, and you will have a clear idea of how this channel contributes to your overall conversion goals. This is when the network moves from a test to a core part of your marketing stack. You can start to plan for the next phase, focusing on even better content and optimized conversion paths on your site.

Proving the ROI

By the end of the 90 days, you should have enough data to prove the value of the network. You can present a clear, compelling story about how the network is driving growth and why it is a smart investment. This is the key to getting the budget and the support you need to keep going. You will have a clear path to even greater results in the future.

CMOs should use the first 90 days to establish tracking, learn from content performance, and prove the ROI of a scalable traffic engine.

See your network before you hire.

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Follow-up questions

What should I do if the results are inconsistent

Don't panic. The first 90 days are a learning period. Focus on the trend and continue to feed the system the best content you can.

How do I best coordinate with the provider

Keep the feedback loop open. Tell them what you are seeing in your site data, and ask them what they are seeing in theirs.

Should I adjust my content for the network

Yes, learn from the network and adjust your content to be as engaging and click-worthy as possible based on the performance data.

Same question, other roles

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How other industries answer it

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