Moving away from vanity metrics
You know how it feels to report on likes and comments that don't really matter to the leadership team. It is frustrating. To be more effective, you need to report on leads and site visits. When you start using a managed content network, you can show exactly how many people came to the site from your organic posts. This provides clear proof that your strategy is working and helps you look good to your manager.
Using the network for reporting
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This makes your reporting simple because you can easily track the traffic coming from these pages.
Managing your results
You might worry about reporting on costs as well as results. But because TIDE manages the technical maintenance and the replacement of banned accounts, your reporting is very clean. You just need to report the service cost and the number of leads generated. It is a straightforward ROI story that you can explain to anyone. It makes your job easier and helps you focus on what really matters: your results.
Showing your value to the brand
As a marketing manager, your success is tied to your ability to drive leads. By using this tool and measuring it properly, you are proving that you can grow the brand in a cost-effective way. This is how you advance your career and how you show that your marketing efforts are making a real difference. It is a great way to build your reputation as a results-driven manager.
Focus your reporting on direct leads and conversions to prove the value and ROI of your organic social media strategy.
See your network before you hire.
Tell us what your EV and e-mobility brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I report on this?
Track the visits and conversions from your network's links. Put that into your weekly or monthly report alongside your other marketing performance metrics.
Does this make my job easier?
Yes, because the results are clear. You can point to specific leads that came from your organic efforts, making your reporting much more convincing.
What if management wants more data?
You can dive deeper into which specific videos or messages performed best, showing that you are really on top of your game.