Breaking the saturation loop
You know that ad fatigue hits your metrics hard. Once an audience has seen your video about range or commuting benefits too many times, performance drops. Your solution has been to spend more on creative production and ad testing, but that just creates a cycle of spending. To grow, you need to test more concepts and reach more eyeballs without having to pay for every single impression. Organic distribution is the key to this expansion.
The mechanism of organic scale
You can use a managed content network to scale your reach. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you reach potential customers across many touchpoints organically.
Testing velocity and risk
As a growth lead, you understand that not everything works. While this strategy involves managing many accounts, which carries the risk of some being banned, TIDE replaces these assets for you. This allows you to maintain your testing velocity. You can push more content out across more accounts, see what resonates, and iterate based on that data without being limited by your ad budget or the constraints of the main brand account.
Data-driven organic growth
You should use this network to test which messages drive the most interest in your EVs. Since you are not restricted by ad budgets, you can push content more aggressively to see which hooks work best for your commuting audience. This data then feeds into your wider marketing strategy, allowing you to optimize your paid ads with higher-performing, proven creative assets that you have already validated through the organic network.
Use organic content networks to scale your reach and test messaging without hitting the ceiling of paid ad auctions.
See your network before you hire.
Tell us what your EV and e-mobility brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Can I test different hooks?
Yes, the more accounts you have, the more you can test different creative hooks and messaging to see what performs best with your potential customers.
How is this different from buying shoutouts?
Buying shoutouts is expensive and temporary. This network is brand-owned, meaning the assets stay under your control and continue to provide value over the long term.
How does it affect my CAC?
It lowers your CAC by providing a massive, unpaid source of traffic. This offsets the rising costs of your paid ads and improves your overall blended acquisition metrics.