Automating your most tedious tasks
Your brief should be all about getting out of the manual posting cycle. You are too talented to spend your day clicking buttons. Tell your team to use a managed content network, which is a set of many brand-owned Instagram pages that post your videos many times a day from real iPhones, run by TIDE, to take this off your hands. It's about freeing up your time to focus on the work that really moves the needle, like coming up with fresh, creative event highlights.
Focusing on creative excellence
In your brief, emphasize that the goal is high-quality content that can be distributed at scale. Since the network takes care of the reach, your team's energy should go into making each video better than the last. This will lead to better results across the board. You are finally able to produce work that really showcases the quality of your events, because you have the distribution system to make sure it's actually being seen by the right people.
Tracking what counts
Ask for reports that show how your distribution efforts are leading to traffic and ticket sales. This is the key to proving your value. When you can show that your network is sending visitors to the site, you have a solid case to make for your team and your boss. It's a great feeling to know that your work is directly driving results, and it's even better when you can show it with clear numbers.
Letting the pros handle the stress
The technical side of managing a network can be stressful. Your brief should mention that you're using an expert partner like TIDE for this. This tells your team that they don't need to be experts in account maintenance. They can trust the experts to keep the network healthy, which lets them focus on the creative. It's a huge weight off their shoulders, and it makes for a much happier and more productive social team.
Marketing managers can reclaim their time and drive better results by using a managed content network to automate their distribution.
See your network before you hire.
Tell us what your events company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I explain this to my team?
Show them how much time it will save. They will be happy to move away from the manual posting and toward a more efficient way of working.
What if they are worried about quality?
Reassure them that they still have full creative control. They are the ones producing the assets; the network is just a better way to get them out there.
How can I start the process?
Reach out to your provider, get the setup done, and then walk your team through the new workflow. It's a quick and easy process to get started.