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What happens in an events company's first 90 days with a network?

Short answer

During the first 90 days, you build your account infrastructure, begin high-frequency posting, and refine your content strategy based on real-time performance data. You transition from one central account to many, expanding your reach. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, run by TIDE.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Phase one: infrastructure and setup

The first 30 days are about building the engine. You work with your provider to set up the foundation of your network. This involves establishing the initial set of pages and ensuring they are ready to receive content. For a founder, this is a low-effort phase that creates a permanent asset. You are setting the stage for scale, ensuring your brand has a presence across many touchpoints rather than relying solely on your main account to capture interest.

Phase two: testing and calibration

Days 30 to 60 are for testing. You push your existing event highlights and ticket drop announcements to the network. During this time, you observe which types of content generate the most traffic. It is an iterative period where you learn how to better leverage your assets. If you notice specific types of video perform better, you double down on those. This data-driven approach ensures your marketing spend is not wasted on unproven messaging.

Phase three: scaling your reach

By the end of the 90 days, you move into optimization. You now have a network that is growing in reach, and you focus on maintaining that momentum. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.

The reality of platform management

Throughout this time, you will see some account activity and occasional replacements. This is expected. TIDE manages these transitions so you do not have to worry about the platform's terms of service. For a founder, the goal is to maintain a predictable, high-volume flow of traffic to your site. You trade a bit of technical volatility for a significant, scalable competitive advantage in organic reach that would otherwise be impossible to replicate without a large team.

The first 90 days build the foundation for a scalable distribution machine that converts raw content into consistent organic traffic for your events.

See your network before you hire.

Tell us what your events company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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Follow-up questions

How soon do I see ticket sales?

You start to see traffic signals within the first few weeks, which grow in volume as your network stabilizes and builds authority.

What is my role during these 90 days?

Your role is to provide the raw content assets and review performance metrics to ensure they align with your business growth goals.

Is this a long-term commitment?

It is an investment in building an organic infrastructure that matures over time, becoming more effective the longer you run it.

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