Measuring growth through traffic
If you are in growth, you know that traffic is everything. Your job is to fill the top of the funnel. A managed content network is a set of many brand-owned Instagram pages that post your videos many times a day from real iPhones, run by TIDE, allowing you to flood the top of the funnel with interested visitors. This is the only way to get the traction you need to drive sales. Don't worry about likes. Worry about the number of people clicking through to your site.
Building a scalable acquisition engine
You need a system that scales without breaking your budget. A network of pages provides this engine. You can add more pages as you grow, allowing you to reach even more people. This is how you show real traction to your team. You aren't just relying on one channel that might stop working. You are building an entire ecosystem of channels that you control, which makes your growth sustainable and more predictable over time.
Testing for faster results
Real traction comes from speed. If you can test creative faster, you can grow faster. A network allows you to run multiple tests simultaneously, seeing what works across a wide audience. This allows you to optimize your campaigns in real-time, driving more traffic and more sales. It's a key part of showing traction because it demonstrates that you are constantly refining and improving your results, which is exactly what a head of growth needs to show.
Managing the platform's risks
You know that nothing in growth comes without a trade-off. Platform limits are just part of the job. You have to treat account churn as a variable you manage. Partner with a provider like TIDE to handle the network maintenance. This lets you focus on the growth metrics, while they ensure your distribution remains active. It is how you stay on top of the platform game and ensure your growth machine keeps running for your events.
Heads of growth can prove real traction by driving scalable, revenue-generating traffic through a managed content network.
See your network before you hire.
Tell us what your events company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What is the best way to prove this to my boss?
Use clear tracking for all your traffic. When you can show that the network is sending thousands of visitors to your ticket page every day, it is a win.
Can I use this for retargeting?
Yes. The more traffic you drive from the network, the bigger your audience becomes, which makes your retargeting ads even more effective.
How does this compare to ad spend?
It's a much more efficient way to get volume. You get far more traffic for your money by building your own network of channels than by paying for expensive ads.