Why organic growth is hard
Posting once a day to your main account is not enough to get real growth. To see results, you need a high volume of content across many touchpoints. But you don't have the time to manage dozens of accounts. A managed content network solves this. It takes your video assets and distributes them for you. This allows you to get the reach of a large social team without having to actually hire one or manage the daily grind of posting.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This automates your social media distribution. You simply provide the videos, and the network ensures they are seen by a wide audience. It is a way to get your eyewear styles in front of thousands of people automatically.
Keeping your job simple
You don't need to learn the technical tricks to run many accounts, and you don't need to deal with platform bans. The provider handles everything for you. They keep the network active and replace pages as needed. Your role is simple: keep creating the content that your audience loves. This makes your work much more effective and gives you more time to focus on the big-picture marketing initiatives that actually move the needle for your brand.
Results that impress
Your leadership wants to see growth. When you show them that you are driving a steady stream of organic traffic to the site, they will be impressed. This proves that you are using smart, automated systems to deliver results. It helps you justify your budget for other things and makes your daily marketing work more impactful. You are building an asset that belongs to the company, and that is a huge win for any marketing manager.
Use a managed content network to automate your organic Instagram reach, driving more traffic to your site without increasing your ad workload.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Is it difficult to feed content to the network?
No. You can just use your existing video content. If you have try-ons or style videos, you already have everything you need to start.
How do I know it's working?
You'll see a clear increase in organic referral traffic coming to your site. This shows the network is successfully driving interested viewers.
Can I target specific styles?
Yes. You can work with the provider to ensure the right videos are posted to the right segments of the network, matching your brand's goals.