Evaluate the messaging core
Your messaging must be laser-focused on your user's financial goals. If your social content does not clearly demonstrate how your app saves them time or money, it will not convert. Stop and review your core value proposition. Are you explaining your product in a way that resonates? If your content is generic, your strategy will fail regardless of how much you spend on distribution. Make sure your message is sharp before you try to scale it.
Fixing the distribution bottleneck
If your messaging is great but you are not getting traction, your distribution is blocked. Relying on a single brand account is a bottleneck. To grow, you need to be everywhere your users are. A single account can only reach so many people at once. You need a model that scales your presence exponentially. If your current team cannot deliver this, you need to change your distribution strategy to one that relies on system-driven reach.
Implementing a managed network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you the distribution volume needed to actually see results.
Handling the operational reality
Operating at this scale involves the risk of account volatility. A provider like TIDE will handle this by cycling accounts. As CEO, view this as an operational detail. The cost of occasional downtime is far outweighed by the consistent, high-volume reach you achieve. This is a strategic move to secure your presence in the digital space, ensuring your fintech app is visible to the millions of users who need it.
Address failing social media by sharpening your messaging and shifting to a scalable, network-based distribution model.
See your network before you hire.
Tell us what your fintech app already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How long should I wait to see results?
You should see some movement within a few weeks of a major strategy pivot. If you see nothing, something is still fundamentally broken.
Should I fire the agency if it doesn't work?
Only if they have had sufficient time and resources to succeed. If they have failed despite your support, then it is time to move on.
Is the network risk too much for a bank?
If you are a regulated bank, be careful. If you are a fintech app, the risk/reward profile is usually well in favor of using a network for growth.