Repurposing your best assets
You likely already have great videos that are not getting enough views. Take your best product walkthroughs and chop them up into dozens of short, punchy clips. Each clip can have a different hook, a different title, and a different focus. This turns one piece of content into a month of social media posts. You are not creating more content; you are simply getting more mileage out of what you already have. This is the most efficient way to scale.
Leveraging automated distribution
Your team should be focused on creating high-quality, long-form content, not on manually posting on social media all day. Use tools that allow you to schedule, test, and distribute your content across multiple platforms automatically. This frees up your staff to focus on strategy and creative, which is where they provide the most value. Efficiency is the key to scaling without increasing your payroll. Let machines handle the busy work.
The managed content network strategy
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is how you reach thousands of users without adding a single person to your team.
Managing the growth risks
When you scale via a network, you must accept that accounts will be flagged. A provider like TIDE will replace them. For you, this is a calculated risk that is worth the massive, low-cost reach you gain. This model allows you to scale your brand presence as if you had a team of fifty people working on it, while your actual headcount remains lean and focused on your core fintech product.
Scale your content by repurposing your best videos and leveraging a managed network for automated, high-volume distribution.
See your network before you hire.
Tell us what your fintech app already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I ensure quality with this approach?
Invest in a high-quality video production process once. Then, feed those assets into the network. The quality of your content defines your results.
Is this approach risky for a fintech brand?
Only if your content is risky. As long as your creative is safe and compliant, the distribution method (a network) is just a vehicle for that content.
Can I do this with a tiny team?
Yes. One person managing a provider and a video editor is enough to run a massive, scalable content engine.