The value of money tips
For a fintech app, providing value through educational content is the best way to build trust with potential users. Simple money tips and financial advice clips can be incredibly effective on social media. By distributing these tips through a network of accounts, you can reach thousands of people daily who are looking for financial guidance. This approach allows you to leverage your team's expertise to grow your company's distribution and build a loyal audience without the high cost of traditional advertising or celebrity endorsements.
Showing the product in action
Product walkthroughs are essential for showing potential users how your fintech app works and how it can help them manage their money. These videos are perfect for a high-volume organic strategy. By sharing them across multiple accounts, you can ensure that your app's features are being seen by the right people at the right time. This helps build credibility and move prospects through the conversion funnel without the need for expensive ad campaigns or a large marketing department.
Scaling trust with managed networks
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system allows a founder to scale their company's distribution and build trust at a massive scale. It uses your existing video assets to create a powerful brand presence.
Managing account safety and consistency
Maintaining a high volume of organic posts requires a managed approach to platform risk. While running many accounts with automation is against Instagram's terms and some pages get banned, TIDE replaces them to ensure your distribution remains steady. For a founder, this is a small price to pay for building a powerful distribution channel that you own. By using a managed provider, you can focus on building your product while your content works to attract new users in the background.
Fintech founders can scale their distribution and build trust by repurposing existing money tips and walkthroughs through a managed content network.
See your network before you hire.
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Follow-up questions
How many videos do we need to start?
A small collection of 10-15 high-quality videos, such as money tips and product walkthroughs, is enough to get started. The managed network will distribute these assets across multiple accounts to maximize their reach and build trust with your audience from the beginning.
Can we use existing educational content?
Absolutely. Any educational video content you have, such as financial explainers or how-to guides, can be repurposed for the network. The provider will help you select the best assets and format them for the highest possible reach and engagement on the platform.
Is this a lot of work for my team?
No, the goal is to keep your operation lean. Once you provide the initial batch of videos, the provider handles everything else, including editing, posting, and account management. This allows your team to stay focused on building the best fintech product while the network drives growth.