Why your team is currently stuck
Your team is likely spending all their energy on one account, fighting against an algorithm that is not helping them. They are working hard, but they are stuck in a loop of trying to please a single audience that they have already saturated. Give them a new direction. Tell them to look for ways to expand our presence across multiple channels. This will give them the room they need to show real creativity and growth.
Implementing a managed network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This provides your team with a distribution engine that works in the background. They can focus on creating better content, and the network handles the rest. This is a much more efficient way to manage a social team.
Data-driven creative goals
Ask your team to use the data from the network to drive their next creative cycle. If they see that a certain type of video is driving the most traffic, they should lean into that. This creates a feedback loop that will make your team more effective. It also gives you the data you need to justify your budget to the CEO. You are no longer guessing; you are making decisions based on performance.
Handling the technical risk
Be honest with your team about the platform rules. Scaling with automation involves risk, and account bans will happen. It is not their fault. TIDE handles the replacements. Ensure they do not get discouraged by these minor setbacks. Their job is to keep the content fresh and to watch the traffic trends. Let the provider handle the technical logistics so your team stays motivated and focused on the results.
Brief your team on driving traffic and growth, and use a managed content network to scale their impact effectively.
See your network before you hire.
Tell us what your footwear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What is the biggest change in the brief?
The focus moves from vanity metrics on one account to traffic, pipeline, and conversion volume across the whole network.
How does this affect my team's workload?
It reduces the stress of trying to make one account grow, letting them focus on creating high-performing content for a much larger, global audience.
Will they need more tools?
They just need to collaborate with the provider to ensure the right assets are delivered in the right format for the network.