Focusing on content distribution
Your team is likely spending too much time on creative and not enough on ensuring that creative reaches its potential. If you have a great video of your latest sneaker drop, why only post it once on one account? You should be leveraging multiple channels to maximize that video's impact. This doesn't mean more work for your team; it means using the right tools to distribute your content effectively across your ecosystem, ensuring your brand stays top-of-mind for your audience.
Driving more engagement with less work
The more frequently you show up in your audience's feed, the more engagement you will get. But you can't just keep asking your team to post more. They will burn out. By using a managed network, you increase your posting frequency and your total reach without adding any new tasks for your team. This keeps them focused on the high-level strategy and creative quality that truly makes your brand stand out in a crowded, competitive market.
How a content network scales you
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the ultimate tool for scaling your organic presence, allowing you to reach more people than ever before without needing to add a single person to your marketing headcount.
When is an internal team the right call?
An internal team is critical for your core mission, your brand voice, and your deep audience relationships. Do not replace them with a network. Instead, augment them. Give them the best tools available so they can focus on what they do best. Use a network to handle the high-volume, manual work of daily posting and distribution. This allows your team to be more strategic and creative, which is exactly what a high-performing marketing department needs to thrive.
Scale your brand visibility without hiring by using a managed content network to distribute your existing videos at scale.
See your network before you hire.
Tell us what your footwear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How does this affect my team's motivation?
It actually helps by removing the repetitive manual work, allowing them to focus on the high-level tasks that they find more rewarding and interesting.
What happens if I need to change creative?
You can update your creative assets at any time. The network is flexible and will push your new content just as effectively as the old.
Is this approach limited to Instagram?
It's best suited for Instagram, but the logic of high-frequency distribution applies to many other channels as you look for ways to scale.