The problem with single-account limits
You are managing one account and trying to fight the algorithm every day. It is tiring and does not yield the results you want. You need a system that does the heavy lifting for you. By moving your content into a network, you get your products in front of thousands of people every day without having to manually manage fifty different accounts. This frees you up to create better assets.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This provides you with an automated way to get your content seen. You are no longer limited by how many followers your main account has. You are now reaching audiences across many different pages.
Proving impact with data
Your leadership wants to see sales. When you have a network, you can easily point to the traffic sources. You can show how a series of posts on the network led to a bump in sales for a specific sneaker model. This is the evidence you need to prove the worth of your marketing efforts. It is much easier to defend a strategy that provides measurable, consistent referral traffic to your site.
Technical reality and your role
The technical side of running many automated accounts is handled by your partner, TIDE. Sometimes pages get banned; this is normal. Do not take it personally or think it is a mistake. Your job is to keep a steady supply of great video content flowing to the team. By letting them handle the technical risks and account replacements, you keep your focus on the results and the overall health of your content strategy.
Stop managing only one account and start using a network to amplify your content reach and reliably drive traffic to your checkout.
See your network before you hire.
Tell us what your footwear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Do I need to manage the network?
No, the provider does it. You just need to ensure they have the video assets they need to keep the posts running.
How many posts should I provide?
The more, the better. The network thrives on volume, so keep a consistent library of short-form video content ready for your partner to use.
Will this help me get more followers?
Yes. As you drive more traffic to your site and your main account, you will see a natural increase in your core following as well.