Moving to a multi-channel presence
You cannot win by relying on a single channel. To maximize your reach, you need to be in more places at once. The network approach allows you to do exactly that. By spreading your content across a range of pages, you increase your chances of being seen by your target customer. This is a much more data-driven and reliable way to grow your reach than hoping for luck. You are building an ecosystem that supports your brand every day.
Driving more conversions through data
The more traffic you drive to your store, the more you can optimize your site for sales. The network approach gives you the high-volume traffic you need to do just that. You can track how different pieces of content perform across your network and use that information to refine your messaging and creative strategy. This data-driven approach to reach ensures you are not just getting more views, but more sales. It's a win-win for your brand.
Understanding the managed network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This provides you with an automated way to get your fragrance brand in front of more people than you ever could on your own.
Focusing on the big picture
You have a lot on your plate. Don't let the technical side of social media slow you down. TIDE handles the maintenance of the network, replacing accounts so your reach remains steady throughout your campaign. This allows you to focus on your strategy, your creative, and your overall results. You get the reach you need, and you have the data to prove it. This is how you lead a modern, high-performing marketing team.
Scale your fragrance brand reach with a managed content network that provides consistent visibility and actionable data to boost your performance.
See your network before you hire.
Tell us what your fragrance brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Does this work for different fragrance types?
Yes. You can customize the content on different groups of pages to target different scents or demographic groups.
How do I measure the increase in reach?
Compare your total impressions and reach from your network pages against the historical performance of your main account.
Can I stop it if I want to?
Yes. The system is flexible and can be scaled up or down based on your budget and your marketing needs.