Driving high-volume traffic
You need to see high conversion rates on your new launch. To get that, you need high-volume, high-quality traffic. The network approach allows you to scale your traffic instantly. By utilizing many pages, you create a wide net that catches potential customers across Instagram. This gives you the data you need to identify your best-performing channels and focus your budget where it really matters. It is a growth-first approach to launching a new product.
Increasing testing velocity
A launch is a great time to test. With an owned network, you can run multiple versions of your launch video and landing page across different pages. This allows you to find your winning combination very quickly. You are not waiting on third-party performance; you are in control. This speed and data allow you to pivot your strategy as the launch progresses, maximizing your sales and ensuring you get the best possible return on your investment.
Understanding the infrastructure
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This provides you with an automated, scalable engine that works to promote your new fragrance as soon as it goes live.
Managing the growth risks
You need to scale quickly without hitting roadblocks. While automated account behavior can be flagged, TIDE handles the technical maintenance and replacement of accounts, ensuring that your launch traffic continues without interruption. This professional management allows you to focus on the metrics and the conversion optimization. You get the reach you need to succeed, while the technical risk is mitigated by a team that knows how to run this model effectively.
Leverage a managed content network to create a high-impact, high-volume launch that drives immediate traffic and sales for your new fragrance.
See your network before you hire.
Tell us what your fragrance brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How does this compare to a paid launch campaign?
It is more cost-effective and provides a more sustained impact, while still allowing you to track all your traffic and conversions.
Can I use this to drive pre-orders?
Absolutely. It is a great way to generate buzz and get people to sign up for your product waitlist before the official launch.
What if I need more scale?
You can simply add more pages to the network to scale your reach and conversion volume to match the success of your launch.