The need for testing volume
You need to run dozens of tests every week. If you rely on a manual hire to do this, your velocity will be too slow. A managed network allows you to scale your testing across 50+ accounts simultaneously. This is the only way to find out what works at speed. You are building a system that generates data, not just content. The more tests you can run, the faster you can find the winning scent themes that drive your growth.
The cost-efficiency of automation
Hiring a large growth team is expensive and hard to scale. A managed network is a flat, predictable cost that scales with your needs. You can get more reach by adding more accounts without needing to recruit more people. This is the kind of leverage you need to keep your CAC low. You are essentially buying traffic volume at a wholesale price. It's a much smarter play than trying to solve your growth problems by adding more headcount.
When to hire for growth
You should hire for the brain, not the hands. You need a data analyst or a growth strategist who can look at the network's results and tell you where to go next. You don't need someone to manually post videos. Hire the people who can think, strategize, and make the big decisions. Give them the network and let them use the data they collect to guide your entire growth strategy. This is how you build a world-class growth organization.
The strategic advantage
Your competitors are probably doing things the old way: hiring people, running ads, and hoping for the best. You are doing things the modern way: using systems to scale your reach and data to optimize your results. This is a massive competitive advantage. It gives you the flexibility to pivot, the speed to test, and the efficiency to grow while keeping your profits high. Don't just hire for growth; build a system that creates it.
Heads of Growth use managed networks to gain the high-volume traffic needed for rapid testing, while hiring talent to focus on strategy and optimization.
See your network before you hire.
Tell us what your fragrance brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What's the best way to divide the budget?
Spend enough on the network to get statistically significant testing results, and the rest on the talent that can turn those results into growth.
Can I use the network to test ad creative?
Absolutely. It's the perfect pre-market testing ground before you put money behind an ad.
How does this affect my speed to market?
It makes you faster than your competition. You can launch a new scent, test the messaging, and get results in a fraction of the time.