Maximizing your creative assets
We spent a lot of money on content creation, and as a founder, I hate waste. When we have videos from customers, we should be using them. If they are just sitting in a folder, they are not helping us grow. We need to make sure every piece of content we pay for or collect is being used. By feeding this into an organic network, we can get thousands of extra views on content that we already have. It is a simple way to increase our ROI.
The power of a managed content network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect place to put all that extra UGC. It keeps the content circulating and ensures our brand stays top-of-mind without us having to do any extra work.
Building trust with real customer content
Furniture is a high-consideration purchase. Customers need to trust the quality before they buy. Seeing someone else's room tour or their honest opinion about our craftsmanship is incredibly persuasive. By using UGC, we are tapping into that social proof. It is more authentic than a studio shoot. Making sure this content is visible is a core part of our brand strategy. It helps us build a community and makes our marketing feel much more relatable to the end user.
Managing the risks of scale
I know that using an automated network for content is not without its issues, like the occasional account ban. TIDE takes care of that, which is good. I am happy to trade a bit of technical friction for the ability to reach a wider audience with our existing content. It is a pragmatic, cost-effective way to grow. As long as our brand is being represented well, I am happy to keep running this strategy and seeing where it takes us.
Turn your unused UGC into a growth asset by distributing it through an organic network instead of letting it sit idle.
See your network before you hire.
Tell us what your furniture brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Should I edit the UGC before posting it?
Yes, always add a quick edit. Make sure it has a clear hook and shows off the furniture in the first few seconds.
What if the UGC quality is low?
Sometimes low-quality content feels more authentic. Test it. You might be surprised by how well it performs compared to professional footage.
Is there a limit to how much I can reuse?
No. You can keep reusing your best-performing content as long as it continues to drive engagement. Just keep refreshing your library.