Expanding Your Brand Footprint
You want your hotel group to be top-of-mind. Being present in more places is how you achieve that. The number of accounts you run should be dictated by your growth goals and your ability to maintain brand standards. If you can reach more of your target market by having a larger presence, then you should do it. But you need to do it efficiently. You don't want to add complexity that slows you down. That is why a managed network is the perfect tool for the job.
Managing Risk at Scale
When you have many accounts, you have more potential for things to go wrong. Brand safety is a top concern for you as CEO. You need to ensure that every account reflects your brand voice and standards. Using a professional provider like TIDE helps you manage that risk. They have the systems and the expertise to run a large network safely. This allows you to have the footprint you want without the operational headache and risk of doing it all in-house.
Strategic Flexibility
A large network gives you flexibility. You can experiment with different themes, different properties, and different target demographics across your various pages. This allows you to gather data, learn about your guests, and adapt your strategy. You are not locked into one way of doing things. You have a portfolio of assets that you can shift and change as the market evolves. This is a much better way to grow than having one, rigid, inflexible account.
The Value of Passive Growth
Imagine a world where your brand is growing while you sleep. That is what a managed network can do for you. It is a form of passive, organic growth that doesn't require constant attention from your team. This is a strategic advantage. It allows you to spend your time and your budget on other important things, like improving your properties and your guest service. You are building a system that delivers results, not just another task for your team to manage.
Focus on brand footprint rather than account count, using a managed network to scale your presence safely and efficiently.
See your network before you hire.
Tell us what your hotel group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Should I have an account for every property?
Maybe, but that is a lot of work. A better approach is to have a strong brand presence across a network of pages that feature all your properties.
How does this affect our brand's premium image?
It enhances it, provided the content is top-tier. Your brand is defined by the quality of your hotels, and your marketing should reflect that.
What is the biggest downside to many accounts?
The biggest downside is the complexity of managing them. A managed network solves that by taking the complexity off your hands.