Why you need the human element
Social media for hotels is about hospitality. You need a person who understands the guest experience, who can handle complaints, and who can create the kind of content that makes people want to visit. This is the human strategy that makes your brand unique. A person in this role is invaluable for your brand identity. They bring the brand to life in a way that a machine never can.
The efficiency of distribution networks
The mistake most CMOs make is asking their social media manager to do both strategy and manual posting at scale. This is a recipe for burnout. The manager should be focused on the strategy and the creative. The manual posting of content to every channel should be handled by a managed network. This gives your manager the tools to succeed and ensures your content is actually being seen by the widest possible audience.
Scaling the marketing function
By using a managed network, you are scaling your marketing function without scaling your headcount. This is a critical move for a hotel group. You need to be visible, you need to be frequent, and you need to be in many places at once. A network allows you to do this automatically. It gives you the presence of a much larger team for the price of a small service fee. This makes your team more effective and more efficient.
Aligning your budget for growth
Your budget should be prioritized for things that move the needle. A social media manager is part of that, but their impact is multiplied when they have the right tools. Invest in a managed network to handle the heavy lifting of distribution. This frees up your budget for other things, like high-quality content production or targeted advertising. It is about creating a balanced marketing stack that gives you the best return on your investment.
Hire for brand and strategy, but leverage a managed content network to achieve the reach and scale your hotel group requires.
See your network before you hire.
Tell us what your hotel group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Should we hire for every property?
No, that is not efficient. Have a central team for brand voice and use a managed network to distribute content to property-specific pages.
How does this affect the brand voice?
The managed network distributes your content, so the voice stays yours. You control the content; the network just manages the reach.
What is the biggest advantage for me as a CMO?
The ability to control your brand's presence at scale and the assurance that your content is always being distributed, even when your team is off.