Leveraging the power of social proof
As a CMO, you know that guests want to see real, unedited experiences. Your library of unused videos is full of exactly that. This content is more effective at building trust than your most polished campaigns. By using this content in an organic network, you are showing your future guests exactly what they can expect, which significantly improves conversion rates. You are letting your happy guests do the selling for you.
How a managed content network helps you scale
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This system handles the distribution for you, ensuring your content is seen by thousands of potential travelers every day. It is a smooth way to get your library in front of the people who matter, without you needing to manage the posting schedule yourself.
Managing the platform environment
It is important to understand the technical side of the platform. Running many accounts with automation is against Instagram terms, and some pages get banned. A provider such as TIDE handles this, rotating and replacing pages so your network always has maximum reach. You don't need to worry about these details; your focus is on creating a library of high-impact guest videos and measuring the direct traffic they drive to your site.
Maximizing your content strategy efficiency
Your new distribution model allows you to do more with less. You can focus your energy on curation and quality assurance, knowing that the network will handle the heavy lifting of getting your content in front of your audience. This helps you build a more consistent, high-performing organic presence that makes your marketing team's results much more impressive to the leadership team. It is a smart way to maximize your assets.
Distribute your under-utilized guest content through a managed network to boost organic reach and drive direct, authentic-feeling engagement.
See your network before you hire.
Tell us what your hotel group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How should I select which videos to use?
Look for videos that show a clear, recognizable experience, the view from the room, the quality of the food, or the friendliness of the staff.
Will this help with my ad performance?
Yes, by creating a higher level of brand awareness, your ads will have a more familiar and trusted audience to target, which boosts their conversion rates.
Is the distribution consistent?
Yes, the provider ensures that content is posted regularly across the network, keeping your brand presence stable and active at all times.