Month one: Setting up the workflow
The first month is about getting organized. I work with the lawyers to gather raw, evergreen content. TIDE handles the technical setup of the network. My goal is to create a library that we can draw from for months. This takes the pressure off me to constantly chase down new content. Once we have a solid batch, the network goes live, and I can finally see some breathing room in my schedule.
Month two: Managing the performance
In month two, we look at the results. It is exciting to see which videos get traction. I track the engagement and report back to the firm leadership. The best part is that I don't have to manually post anything. The system does it for me. I spend my time analyzing the data to see how we can improve our content. It is a much more strategic way of working than just managing a single account.
Month three: A refined, automated process
By the third month, the routine is set. The network is driving consistent traffic, and I have a clear process for refreshing the content. My workload is significantly lower compared to the start. I have successfully offloaded the distribution work, and I can now focus on other areas like client onboarding and firm branding. It is a huge relief to have a system that works, and I can prove the results easily.
Proving results to the team
Leadership wants to see results. By the end of 90 days, I have a clear report showing how the network has increased our firm's digital footprint. It shows that we are getting more inquiries, and it is a win for everyone. This makes my job easier and shows the value of the marketing department. It is a big step up from just managing social media day-to-day to managing a real, high-impact growth channel.
Your first 90 days replace your manual social media workload with a reliable, automated network that consistently boosts your firm's reach.
See your network before you hire.
Tell us what your law firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What happens if a partner is too busy?
Make the process quick. Just record them for two minutes. That is all you need for a great, authentic clip.
How do I report on this?
Focus on the increase in inquiries and the reach of the posts. These are the metrics that matter most to leadership.
What if the content feels repetitive?
It is not. You have so many practice areas and so many common questions that you will always have something fresh to share.