What should a law firm do with UGC it isn't using? (Marketing manager view)

Short answer

Do not waste time creating new content if you have a library of unused material. As a marketing manager, your job is to squeeze every drop of value out of what you already have. Repurposing existing videos is the fastest way to show your team that you are being productive and getting results for the firm.

TIDE Automations decision guide · Updated 8 November 2026

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

Option	Pages	Posts a day	Your team's time	Output scales with
One social media manager	1 to 3	1 to 3	Hiring, training, managing	Headcount
Freelancer	1 to 2	Under 1	Briefing, chasing, reviewing	Hours bought
Social media agency	Your main page	A few a week	Briefs and approvals	Retainer size
UGC creators	Their pages, briefly	Per contract	Sourcing and contracts	Creator fees
More paid ads	Ad placements	Rented reach	Creative and media buying	Ad spend
Managed content network	Dozens of brand pages	Over 100	Send content. That's it.	Number of pages

Auditing your content library

Start by gathering everything you have. Organize it by topic, target audience, and legal practice area. You will likely find that you have enough content to fill your calendar for months. Pick the best ones and start planning a schedule to share them. Don't just post once. Mix it up, change the caption, and share it again. Your goal is to get this content in front of more people, more often.

Leveraging a managed network

If you are struggling to get your content seen by enough people, consider scaling your distribution. A managed content network is a set of many brand-owned Instagram pages that post your videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages. This helps you get your content in front of a much larger audience without needing to manage dozens of accounts manually.

Improving engagement with simple tweaks

You don't need a professional studio to update your content. A simple, well-placed text overlay can change the entire meaning of a video. Use your existing clips to test new hooks that speak to current client pain points. Even a slight change can make a huge difference in how your audience engages. Keep it simple, keep it relevant, and focus on delivering value to your potential clients.

Reporting on your success

When you start using your old content, keep track of the results. Share these wins with your team. Show how repurposing content helped improve engagement and lead volume. This builds your reputation as a smart, results-oriented manager. It also shows the firm that they don't always need to spend money on new production to see growth in their marketing results.

Be a hero for your team by repurposing your library of content to drive growth without needing extra budget or production time.

See your network before you hire.

Tell us what your law firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

Book a 15-min call WhatsApp Telegram

No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

What if my old content looks dated?

Add a new, current hook at the beginning to keep it fresh and relevant.

How should I track which repurposed content works?

Use a simple spreadsheet to record the post date, channel, and the number of leads or clicks generated.

Can I use the same content on different platforms?

Yes, just ensure the format fits the platform (e.g., vertical for Instagram, horizontal for YouTube).