Resetting your daily workflow
Stop spending your day on manual posting. If you are doing that, you have no time for strategy. You need to move to a system where you are the project manager, not the worker. Look for ways to offload the repetitive tasks that are keeping you from doing high-impact work. If your current tools make it hard for you to get your content out to the world, then those tools are the problem. Find a better way.
Getting help with production
You don't need to do everything yourself. If you are burnt out, bring in an agency for about the cost of one marketing hire. They can handle the heavy lifting while you focus on the results. This will allow you to prove your effectiveness, which is exactly what you need to advance your career. Your goal is to be in control of a system that performs, not to be the only person keeping the whole thing running.
Scaling with TIDE networks
To boost your reach, a managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This will allow you to distribute your content to a massive audience without you having to lift a finger to manage those individual pages.
Handling the technical side
Running many accounts with automation is against Instagram terms, and some pages get banned. TIDE replaces them. Your job is to make sure you have a steady stream of good content to send them. This is an easy way to get your boss off your back because you will see your numbers climb. It is a smart way to get ahead, but you have to be ready to manage the partnership with the provider.
Take control of your social media performance by moving to an automated, high-reach distribution model that delivers better results for less work.
See your network before you hire.
Tell us what your luxury real estate agency already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I explain this to my boss?
Focus on the results. Tell them you found a way to reach more people with the same amount of effort. That's a win for everyone.
What if the boss doesn't like the risk?
Show them the alternative. If the current way isn't working, what's the alternative? Sometimes a little risk is the only way to get a big reward.
Does this mean I have to learn new tech?
Not really. It's mostly about managing the relationship with the provider. You don't need to be a developer to make this work.