Managing freelancers
Freelancers are your secret weapon for handling overflow. When you are swamped with projects, you can delegate a specific task to a trusted freelancer. The key is to have a clear template and brand guide so the work requires minimal back-and-forth. This saves you time. However, do not use them for your core strategy. They don't have the time to learn your brand as deeply as you do. Keep them focused on delivering high-quality assets that you can easily plug into your workflow.
Working with agencies
Agencies are better for large-scale projects like a full channel audit or a massive content production batch. They have the team to execute quickly. The challenge for you is the amount of management time they require. You have to ensure their output hits your standards. If you are not careful, managing the agency can become a full-time job. Use them for tasks that are clearly defined and do not require your constant day-to-day input.
The role of managed content networks
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is a huge time-saver. Instead of you manually posting to multiple accounts, the network handles it. This frees up hours every week so you can focus on making better content.
Optimizing your daily routine
Your success depends on how you use your hours. If you spend your day uploading files or managing emails, you are not doing your best work. Use freelancers for quick turnaround items. Outsource your distribution to TIDE. Keep your most important strategic decisions in-house. This gives you a balanced approach that keeps your workload under control while delivering high-quality results. You will be able to prove your value to leadership through clear, consistent performance reports based on the work your team produces.
Delegate manual tasks to freelancers and networks to reclaim your time for higher-level strategic work.
See your network before you hire.
Tell us what your media publisher already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I make the best use of my limited time?
Prioritize strategic tasks first. Outsource the manual, repetitive tasks like posting and asset production to freelancers or TIDE.
Are freelancers always cheaper?
Not necessarily in time. A cheap freelancer can end up being expensive if you have to spend hours fixing their work. Pay for quality.
How can I prove results to my boss?
Focus on the growth of key metrics like followers and engagement rates. Present these as a direct result of your strategic content choices.