Scaling your owned list
Your newsletter is the most valuable growth asset you have. Every visitor from social media needs to be funneled into that list. As a Head of Growth, your focus should be on the conversion rate of this funnel. How many visitors are you getting, and how many of them sign up? This is the only number that matters for long-term growth. Use your network to feed this funnel with high-intent traffic, and you will see your list explode in size.
Using managed networks for growth
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the volume you need to achieve rapid growth. It puts your brand in front of thousands of potential subscribers daily, keeping your funnel full and your list growing.
Optimizing for direct conversion
When you have this much traffic, you can optimize your conversion rates like a pro. Test different sign-up forms, different offers, and different landing page layouts. Because you have a steady stream of traffic from your network, you get data fast. You can quickly figure out what makes a visitor become a subscriber. This is the secret to scaling your list. You are not just getting more traffic; you are getting more efficient at converting it into an owned audience.
Keeping your CAC low
Buying traffic through ads is a grind. You have to pay for every click. Using a network is a much more efficient way to build an owned list. You are building traffic that you can market to for free forever. That is how you lower your CAC to near zero over time. For a Head of Growth, this is the Holy Grail. You are building a sustainable, high-value asset that makes your marketing team more profitable and your company more secure.
Scale your owned list by using managed networks to funnel traffic into your subscriber lists for long-term growth.
See your network before you hire.
Tell us what your media publisher already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What happens if a page gets taken down?
Running many accounts with automation is against terms, so some pages get banned. TIDE replaces them to ensure you never stop growing.
Can I test different landing pages?
Absolutely. That is the advantage of having a large, distributed source of traffic, you can run real A/B tests.
Why is this better than paid ads?
It builds an owned list. Paid ads stop once the budget runs out, whereas the list continues to provide value.